![]() This is because, if you aren’t linking out, Facebook presumes that the text you’re posting is the content. The new Facebook algorithm values text-only posts more than posts to outbound links, like your latest blog. So, Facebook now says they are going to bury posts that say things like “Please like and share.” Asking people for likes and comments does get more clicks, but it’s also an annoyance. ![]() ![]() Mention people who will like your post, but don’t ask them to like or comment. Lean on Your Friends, But Don’t Ask for Likes So, anyone can see that your contribution to the Facebook conversation was to simply copy the title that is already there, which might suggest this isn’t something especially important to you.Īdditionally, the autopost won’t tag your friends, so you’re at the mercy of whomever Facebook randomly selects as to whether your post gets widely seen or not.įor example, which of the two posts below would you be more likely to comment on?Įven though the second example doesn’t ask a question, it is far more engaging and personal than the automated post. But, most of the time, a blog’s autopost uses the TITLE of the blog post as the content of the Facebook post. The way Facebook works now, you get a preview of the title when you post a link. How can you expect people to engage with your post, if you yourself had no engagement with it? But if even you never see your own post, you are breaking all three of the rules of social media. I understand how helpful it can be to have a plugin that autoposts your latest blog to Twitter and Facebook. For example, “I’m tagging Lovecraft and Poe because I know you love a morbid conversation.” I like to include a message explaining why I tagged them. Also, don’t be afraid to tag people in the comments if they are not in the conversation and should be. Do this at the end of the post so that the copy of the post is most likely to get read. You can tag people on Facebook by typing the symbol, followed by their name, and this should make their name appear in a drop-down list then select the names you want to add. That is why whenever you have something important to share, you should tag people you think will find the topic engaging. But you don’t know which of your followers Facebook is going to show it to or if this post will be of interest to them. Instead, Facebook shows it to a small sample, and if those people like or comment, it will show your post to more people. Facebook wants conversation, so generate that however you can.įacebook doesn’t show your post to all your friends. In general, your posts are more likely to be seen if people are commenting on them. Henceforth, comments are more important than likes or shares. So, when people complained they saw more posts from brands than from the people they know, Facebook took it seriously. A social network is supposed to be a place for friends to interact. The Three Most Important Words in Social Media: Engage, Engage, Engageīefore Facebook’s Russian troll problem, the company was already under criticism for promoting shallow content. It’s what marketing pros are calling “Facebook apocalypse.” (Sound dramatic? Welcome to marketing!) A few weeks ago I explained why this is happening this week, I explain what you can do about it. You may have noticed that your posts on Facebook aren’t getting as much traction as they used to-epecially the important posts promoting your book. 12 Ways to Market Your Book (Despite the Facebook Apocalypse)
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